Together we make a positive difference for people and animals!

Welcome to Better Life for Pets & People

Better Life for Pets & People believes that pets bring joy, love, and health. Our mission is to strengthen the bond between people and pets and improve their well-being . Together, we create a better world for both pets and people.

Our ambition

We aim to be a European organisation committed to a liberal, affordable and animal-friendly pet market.

Our goal? To create a balance between pet welfare and the interests of the entire pet industry.

About us

The impact
of pets

Scientific research shows that pets have a positive impact on people.

Read it here

Pets in Belgium

Belgium is a country of animal lovers and the latest figures clearly show that!

Discover the numbers

The connecting link in the Belgian pet sector

33%

Of the households in Belgium , a new pet was welcomed last year

59%

Of the households in Belgium have a pet

30%

At least one of the households in Belgium has a dog

19%

Of the households in Belgium , a new pet was welcomed last year

Bron:**Ratschen, E., Shoesmith, E., Shahab, L., Silva, K., Kale, D., Toner, P., Reeve, C., & Mills, D. S. (2020). Human-animal relationships and interactions during the Covid-19 lockdown phase in the UK: Investigating links with mental health and loneliness. PloS One, 15(9), e0239397.

Pet Alliance Europe. (2025). #PetPower: What’s it all about? The human–animal bond. Pet Alliance Europe. https://pet-power.eu/pet-benefits/

*Belgian Petfood Association. (2025, 23 juli). Ontdek de resultaten van het BEPEFA huisdierenonderzoek 2025. BEPEFA. https://www.bepefa.eu/nl/nieuws/102-ontdek-de-resultaten-van-het-bepefa-huisdierenonderzoek-2025

The connecting link in the Belgian pet sector

Our initiative is unique in Belgium in bringing together a wide range of stakeholders – from pharmaceuticals and food to veterinarians, breeders, accessory suppliers, and pet services. We enjoy building bridges where others see boundaries.